THE WRITER'S BIG QUESTION: I realize that I MUST write a book...but how am I going to get it published and into the hands of the people who need the information I offer?
CHOOSE:
You can spend months reading tons of material on how to be published, or take a shortcut and listen to
Ja-lene Clark; literary agent and publishing development coach
All About Publishing Teleclasses with Ja-lene Clark and Jo Ann Deck
Jo Ann Deck; former Vice President Ten Speed Press
I've done a lot of reading about marketing, promotion and publicity. But for months I've felt confusion about how to put it together. This evening I felt a great weight lift off myself as I listened to your first teleclass. I didn't realize how heavy it all felt until after I heard your talk. - Chickee Atalla
Terrific job! You reminded me of how much I love books. It brought me back to the days I have spent wandering in old book stores from Hong Kong to Honolulu. Sometimes in the rush of time, I forget the beauty of gold bound books and the thrill of brilliant prose or poetry. It's obvious you both bring tremendous history, talent, and compassion to your audience of would-be authors. I can't wait to hear more of your wisdom. -Kathleen Parker
For as little as $129 in five short classes you can receive so much knowledge! The classes are for:
• Any writer who wants to TRULY get his or her message out into the world. • Anyone interested in the current state of the publishing industry. • Any published author who is frustrated with the current publishing conditions. • Any author who wants to sell more books. • Anyone who wants more success with his or her next book.
You will learn the answers to:
• How do publishers decide what to publish? • Are publishers still seeking new authors? • Do I need an agent? • Are publishers still acquiring manuscripts? • Should I publish my book as an e-book so I can get it out there right now? • Should you self-publish? How much does it cost? How do people that self-publish get their books distributed?
You will also quickly learn:
• The current state of the publishing industry. • The NEW dos and don'ts of traditional publishing. • Three reasons certain books don't sell more. • How the new technology offers you more options than ever before to help change the world. • Speedbumps to avoid in the life of a happy author. • How a company such as Amazon can offer you both success and failure. • The profile of a successful traditional author. • The profile of a successful author using the new technology. • How to start to sell more books!
Jo Ann Deck, former vice president of Ten Speed Press and publisher of imprints Celestial Arts and Crossing Press (all recently acquired by Random House), and Ja-lene Clark, former associate publisher of Council Oak Books now literary agent and publishing development coach, each offer diverse perspectives on the rapidly changing world of publishing. These teleclasses are designed to benefit both first-time and seasoned authors by:
• Providing the inside scoop on choices for publishing your book. • Helping to identify the publishing programs best suited for YOUR work. • Teaching you how to avoid making common self-publishing errors that can haunt an author for years and can keep them from ever being published via traditional publishing!
After attending five teleclasses, participants will have a firm knowledge-base of the current industry that will save them time, money, effort and aggravation. Jo Ann and Ja-lene will share what the publishing books that were written even a year ago can’t tell you about the industry right now. The practical tips they offer will help you avoid falling into traps that could have a long-term impact on your writing career. During these classes you will be led through the minefield of publishing and have a firm grasp on the specific tasks necessary for both the author and the work to be enticing and irresistible so that a publisher is willing to invest their dollars publishing the work. Plus you will know how to answer objections in your book proposals before they are asked. And you will be well-informed about all options for publishing your work.
Read on for more about each class: Class One--Two hours The
Truth About How the Economic Environment is Transforming Publishing and
the Secrets to Identifying the Hidden Opportunities.
Space permitting, this introduction is open to everyone until the class is filled. You will learn: • The true purpose of every publishing company. • Why there are only three book buyers who matter. • How the dirty secret of “return privileges” hurts the author not once but twice. • What the latest statistics on book sales really mean. • What readers really demand from authors and their books. • Why books are still the highest form of technology.
Class Two--Two hours Current Environment of Traditional Publishing--What the Insider Books are NOT Telling You. From
the viewpoints of a publisher and a former publisher now development
editor, strategist and agent, this class will share with you inside
knowledge on what you need to know about navigating the rapidly
changing environment of traditional publishing. This class covers: • Specific information about the latest industry shakeups. • The three new secrets to effective query letters. • What credentials/talents/market must you have in place to attract a deal. • What a national platform really means. • How long it takes from deal to the bookstore to your first royalty check. • The truth about ageism in publishing. • The truth about who REALLY makes acquisition decisions. • How the Nielson rated Bookscan has changed the acquisition process. • Five common proposal mistakes. • Why writing a proposal is often harder than writing the book. • Who is the perfect first time author? • Do publishers still pay advances? • Traditional publishing’s seven qualifications for a successful author. Do you fit this profile?
You
only get one chance to present your work to a handful of publishers…be
as prepared as you can. All paid participants will receive handouts on
The 15 Things You MUST have in Place to Approach a Traditional Publisher, plus The 10 Publishing Traps, 10 Reasons To Go Traditional Publishing, and The 10 Proposal Check-offs.
Class Three--Two hours All About Electronic Publishing
Even
with the challenges in the current economy, in 2008 ebook sales
increased 68 % to $113.2 million, representing 0.5% of total industry
sales. Find out if ebooks are for you. In this class you will learn the
differences between ebooks and traditional books and so much more
including: • The surprising real definition of an ebook. • How long an ebook should be. • How to know when an ebook is appropriate OR inappropriate for you. • How to price ebooks. • How to deliver ebooks. • Identify if you should you sell your ebook on Amazon or other online venues.
In the appropriate situations an ebook can generate immediate income and help you in many ways. Participants will receive handouts 10 Reasons To and 10 Reason NOT to Create an Ebook, and5 Best Ways to Market Ebooks.
Class Four--Just over two hours Oh the Perils and Joys of Self-Publishing and Print On Demand!
You
will learn how to avoid the long term ramifications and damages that
can come if your self-published book does not make it. PLUS how to know
when self-publishing is the PERFECT option for you. • How to know
when selling on Amazon is a viable option for you and when it can be
the kiss of death for your future as a writer. • Do you REALLY need to sell to bookstores? • How to budget. • How to establish retail price. • Where to find professional help. • Why you shouldn’t use your husband's or daughter's artwork for your cover. • The difference between copyright and ISBN. • Distribution: Using Print on Demand or packing your own books. • Protecting your title. • How to know when trademarking is necessary. • Should a traditional publisher or distributor help to distribute your self-published book or books? • Selling your successful self-published book to a publisher. • How the self-published WHAT COLOR IS YOUR PARACHUTE? became an international bestseller with ten million copies in print. • How ANYBODY’S BIKE BOOK was self-published and Ten Speed eventually sold over a million copies.
After this class participants will have a firm knowledge base of self-publishing and can utilize the handout Am I Capable of Selling Enough Books to Make a Profit? The Budget Your Book Worksheet.
Using this form you will know the expenses to expect for production and
easily estimate how many copies you need to sell of your book to reach
a profit.
Class Five--Two hours Crafting Your Publishing Strategy
This
is an interactive wrap-up of all five classes. All paid participants submitted questions, Jo Ann and Ja-lene address
real-world questions to assist you in determining what publishing program
you should use.
Don’t
worry if you can’t attend a session. All classes will be recorded and
paid participants will receive access to the recording.
If you need more information before registering, click here to email us. For those registering after the classes begin...no worries! The classes have been recorded so you may listen anytime!
Ja-lene Clark has an extensive background in traditional
publishing and to date has produced over 100 titles. In 2006 Ja-lene
founded Shift Insight to follow her personal vision of empowering
authors and media makers with her guidance. Utilizing her wealth of
experience she serves a growing client base as collaborator who
facilitates the development of the concept, editing, packaging,
production, marketing and distribution of multimedia content through
the use of new emerging technologies, traditional outlets and
alternative resources. The Writer’s Immersion is the signature service
offering of Shift Insight, setting it light-years ahead of what is
offered through traditional editing services. Since 2006 Ja-lene has
successfully completed many projects using the Immersion process. As
an agent, most recently (April 2009) she closed a THREE book deal with
North Atlantic Books for author Padma Prakasha.
With more than twenty years in sales and acquisitions at
one of the country's finest independent publishers, Jo Ann Deck brings
a unique perspective to the world of books. She has bought and sold
cookbooks, health books, metaphysical books, self-help and career books
(also gift books and humor books). She has presented and sold books
at over 100 conventions focused on special markets and has attended more
than twenty five of the last twenty six annual book trade conventions
sponsored by the American Book Association (ABA) and Book Expo America
(BEA). From the glory days of a vibrant book business in the 1980s and
early 1990s to the struggles of today, Jo Ann Deck has helped authors sell more books and reach a wider audience with their works.
UPDATE! Get a preview of the teleclasses by listening to a two hour interview with Ja-lene Clark and Jo Ann Deck speak about publishing on Anita Pathik Law'sshow.
